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Direct Marketing - Saving The Planet

Victoria Pooley - 28 June 2009 (0 Comments)

In a recent article in Data Strategy, May 2009, ‘Saving the planet one record at a time’, David Reed rightly says that ‘Data quality may seem an unlikely tool for the eco-warrior’.

The DM industry has been slated in the past for its part in the unfriendliness of its environmental impact on paper wastage with poor mailing campaigns. That’s something that The Data Partnership has always been passionate about changing. We believe that proper targeted mail, where a consumer has opt-in to receive topic specific marketing will always have less wastage than the blanket mailings so popular of the olden DM age.

Our lists are built from Consumers that have shown a definite positive interest in hearing from a particular industry or product, thereby reducing significantly the likelihood of the mailer ending up in the recycling bin.

If that doesn’t go far enough for the DM Eco Foot Soldier, then our Call Centre Surveys and Lead Generation campaigns can avoid your mailing paper wastage entirely.

Tags:  Environment Direct Mail

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